Earlier this year, we reported on Petcube, a Ukrainian startup promoting a cube that enables pet-owners to remotely interact with their animals. Now, after months of waiting, the company announces that they are shipping the devices, which retails for $199, to backers and through Amazon, Fab, and the company’s own website.
Although Petcube is now rolling out their product, this represents an example of one of the difficulties with launching a hardware startup. Initially, the company announcing that they intended to deliver the product in May, but they opted to delay it until the end of the summer as as a result of some engineering trouble. Then, in August, Petcube received word that several subcontractors tasked with producing parts for the pet-oriented device had declared bankruptcy, placing the startup in a bind. Eventually, though, they were able to iron out their manufacturing-related issues and are now finally ready to roll the devices out for retail.
Petcube has become known as one of the most successful Kickstarter-funded startups out of eastern Europe, taking home more than $250K from 1,758 backers. Through out of Kyiv, the startup’s managing team later moved to Silicon Valley. However, they retain a research and development base in the Ukrainian capital and a manufacturing base in Shenzhen, China. CEO Yaroslav Azhnyuk has recently revealed that the company is in the process of closing a funding round worth $1.5 million, but details on that front have not yet been revealed.