Yemeksepeti, the online food ordering company based in Istanbul, has announced that it has acquired majority shares in ifood.jo, the market leader in Jordan, for an undisclosed amount. With the acquisition, the regional leader has increased the number of countries it operates in to 8.
The investment will give a boost to the regional expansion of Yemeksepeti which has already achieved almost 200% growth across MENA. The funds that will put into ifood’s vaults will be used to add new customers as well as to help Yemeksepeti’s strategic geographic growth. ifood.jo’s founders,Omar Akel and Zeid Husban, will continue running the company while yemeksepeti.com will handle the transfer of technology, knowhow and expertise.
Founded in 2011, ifood.jo now operates in 6 cities in Jordan, serving food to its 25K+ members from over 200 restaurants.
Nevzat Aydın, the CEO of Yemeksepeti said “Apart from the demographics and economic stats, it is also crucial to know local values and culture when you enter a new market, and find the right partner. Omar and Zeid already have a great business, they know the customer here and understand what they seek. With their talent and our knowhow, I believe that ifood.jo will accomplish great milestones and realize its full potential in Jordan. We plan to continue our global expansion with similar investments.”
Omar Akel, Co-Founder and CEO of ifood.jo, said, “We have partnered with yemeksepeti.com, a company that receives over 80,000 orders per day in Turkey. This partnership will provide us with financial and management support, thus helping us to continue growing ifood.jo exponentially. We’ve been following yemeksepeti.com’s success in our region. They have achieved 200% regional growth and we are confident that, with this partnership, ifood.jo will gain great vision, knowhow and strategic growth perspective.”