Smartphone sales data for the last quarter show the popularity of Android phones is getting even bigger in already conquered European markets. According to the latest data released by Kantar Worldpanel ComTech, Google’s OS has increased its market share from 72.5% to 73.9% in top 5 EU countries (UK, Germany, France, Italy and Spain) whereas the share in Great Britain, the largest of EU5, rose from 55.5% to 58:2% in comparison to the same quarter of the last year.
Last quarter which includes the release of the new big screen iPhones, has seen a slight increase in iOS sales as well, especially in GB and France, while its share in Italy remained the same. Overall share of the iOS in EU5 rose from 13.9% to 15.4%.
Upon the addition of Nokia devices to the ranks via acquisition, Windows Phone’s share in EU5 has shown no significant progress, staying around 9.2% in EU5..
Overall, Android remains the top OS with 73.9% share across top 5 EU countries, while Apple holds second position at 15.4% and Windows third with 9.2% of smartphone sales.