Socialbakers, a leading social media analytics and optimization company, has today announced the Social Health Index, an industry benchmark to help companies see their social marketing performance across major social networking platforms.
The new index which is developed in partnership with Lenovo, will provide a single assessment of the performance in relation to their competitors over time.
“The Social Health Index is the first industry benchmark that puts brands’ social marketing performance into context,” said Jan Rezab, CEO and Co-Founder of Socialbakers. “Brands need a way to quantify their return on investment into social relative to their competition. Our development of this index with Lenovo provides a simple way for brands in any industry to do this.”
The Social Health Index combines brand’s social performance on Facebook, Twitter, and YouTube in one single rating. Four metrics in measuring the performance are the participation of the social audience, acquisition of new community members, retention of the brand’s audience, and the shareability and effectiveness of content.
Rod Strother, Director, Digital and Social Center of Excellence at Lenovo said “We recognized the need for an easy way to benchmark our use of social platforms against others in the industry and share this information in a digestible format with Lenovo executives. Socialbakers was the perfect partner with whom to develop this index due to the company’s dedication to providing brands with competitive intelligence insights.”
Founded in 2008 in Prague, Czech Republic, Socialbakers has grown to become the leading social media analytics company in the world with regional offices in London, Munich and San Francisco catering to over 2700 clients across 100 countries.