A recent International Data Corporation (IDC) report reveals the huge potential of big data market in Europe. IDC forecast that expenditures on big data technology and services in Western Europe will rise from $2.3 billion in 2013 to $2.9 billion by the end of this year. The big data spendings will continue growing significantly afterwards, to almost triple in five years and reach $6.8 billion in 2018.
Awareness about the importance of the big data tech also grows in Western Europe, eMarketer reports. A survey conducted by Edelman Berland revealed that around 23 percent of the business people in 4 West European markets – the UK, Germany, Sweden and Italy – said they are familiar with the tactic. Italians ranked first with 34%, followed by the UK, Sweden and Germany with 25%, 20% and 15%, respectively.
Another research cited by eMarketer, conducted by Research Now for Adobe, found out that almost two-thirds (65%) of the marketing people in the UK, Germany and France place high priority on big data efforts for the next 12 months. French marketers seem like the the most interested in big data, with 77%, compared to 58% of respondents in the UK and 62% from Germany.