RNTS Media acquires Berlin-based adtech pioneer Fyber for further global expansion

fyber-rnts-mediaFyber, the Berlin-based mobile adtech company previously called SponsorPay, is being acquired by another Berliner, RNTS Media, in a stock-and-cash deal.

Fyber will continue operating independently under RNTS leadership, which is said to be reinforced by the addition of incoming Fyber execs.Fyber co-founder and CEO Andreas Bodczek will become Managing Director and CEO of the RNTS Media Management Board, and Janis Zech, co-founder and CRO of Fyber, will also join this Management Board, according to a press release.

The financial amount of the deal has not been disclosed but VentureBeat says it may be as high as $190 million., whereas TechCrunch puts the figure at around $150 million.

Fyber said in a statement that the acquisition will help Fyber gain access to public capital markets and to a broad range of resources, enabling strategic market growth in new vertical sectors and penetrate key geographic regions outside of Europe. The company plans to hire 60 more employees globally by the end of the year.

“This transaction is another great milestone for Fyber, as it allows us to super charge our product innovation and enhance our technology and services to meet the complex monetization challenges that mobile developers face today,” said Andreas Bodczek. “By joining RNTS Media, Fyber will be armed with the right resource to be able to rapidly scale our operations and seize the $18 billion mobile ad revenue market.”

Global digital media company RNTS Media owns a group of businesses that develop diverse technology platforms and content for modern multimedia services. It is headquartered in Berlin and has been listed on the EuroMTF market of the Luxembourg Stock Exchange since January 2013. Fyber (formerly SponsorPay) is a leading advertising technology company that develops smart ad strategies across all connected platforms. It claims serving over 150 million unique users per month.

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