Swedish startup TicTail, a service allowing users to create e-commerce sites, announces that they have entered the mobile world with an app for iOS devices. Since it launched back in 2012, the service has spurred businesses to create 55K storefronts online and reports that 1.5 million items are available through shops created. The service works by allowing users to set up a basic store and then to go to TicTail Apps in order to add features (ranging in price from free to $20) and build out your shop.
The company made headlines back in February when they raised $8 million from Thrive Capital, Balderton Capital, Project A Ventures, and Creandum. Together with the the 1.2 million Euro that they previously raised from Balderton and others, the company claims 7.39 million Euro. With the funding that the company obtained earlier this year, they opened up an office in New York City.
It is a bit surprising for a modern startup, especially one as successful as this, to take so long to roll out a mobile app, but they are finally entering this area. Features include the ability to access personalized recommendations for brands that you followed, products and stores curated by Tictail, and more.