Event-recommendation apps are not particularly new, but this does not mean that new services cannot come along and take off under the right conditions. London-based Line-Up, which looks to position itself as a kind of Twitter for events, has done just that. The UK-exclusive service has developed a solid userbase in less than a year of operation, claiming more than 15 million monthly event-views and more than 500 event promoters. They have managed to attract a number of high-profile users, too, as brands like Magic FM, London24, the Manchester Evening News, Irish Mirror, and Daily Record have signed up.
Recommendations for local events from a number of services, but these guys look to set themselves apart by allowing users to “follow” places, “follow” your friends to see what they recommend, share events on Facebook and Twitter, and more. The idea is that a number of services can offer events that they think that the user will enjoy, but this approach allows users to view all events from particular places in their “feeds”. And promoters do not need to work about manually adding events, as the company’s software allows them to do it automatically.
Chris Crossley, who co-founded the business with childhood friend Barnaby Clark and university classmate James Stilwell, tells us that the company has an undisclosed amount of financial backing from London-based Seedcamp and private investors Turi Munthe, Osmin Mardin, and Richard Fearn. The startup actually won at Seedcamp London in January 2013 after officially launching just a few weeks earlier.
Line-Up currently operates solely in a number of cities across England, but Crossley says that they have big ambitions and are aiming for global expansion. The service is iOS-exclusive at the moment, but they are working on an Android version.
Crossley says that the company raises revenue by licensing “What’s On” products to media entities and by developing products for event promoters.
One of the most prominent domestic competitors is YPlan, which is a London-based service developed by Lithuanians and is backed by $13.7 million from 16 investors. That particular service highlights its curated lists of local events and allows users to pay in 2 taps. One key difference between the services is in coverage, as Line-Up operates in most major city in England and Scotland, while YPlan has opted to focus on London and Edinburgh in the U.K. and New York, Chicago, and Las Vegas in the United States.