For an owner of an e-commerce store, one of the most frustrating aspects of running the company must be abandoned carts. You attracts the customer, they find an item they want, they go to buy it, and then, for whatever reason, they decide that they are not committed to the purchase and abandon the process, possibly permanently.
There are services in the American and UK markets, such as Listrak, Triggered Messaging, and dotmailer, but the Ukrainian and Russian markets are not as saturated. Ukraine-based TriggMine has thus emerged to try and capture the business of Russian-speaking customers.
The service works by allowing clients to follow up on abandoned carts with emails that remind customers of their intentions to buy the product, send emails at certain intervals (triggered by a customer action), or even to send thank you emails to those who do end up making a purchase in an effort to entice them to come back. You do not want to bother potential customers too much, though, and there is an option for them to simply unsubscribe from further e-mails.
TriggMine is the rare family-founded startup, as the company was launched back in March 2013 by brothers Maksim and Igor Solovyov, who are the primary investors and funded it with $350K of their own money.
TriggMine makes its revenue through subscriptions. Clients pay from $25 to $200 (or higher, if necessary per month, depending on their needs. Pototskaya tells me that they are planning to roll out a ‘pro’ version, which will hundreds of triggers and enable clients to send emails to try and boost revenue.
It is reasonable to wonder what will happen to Ukrainian businesses as long as the domestic political crisis continues, but Kristina Pototskaya from TriggMine tells me that they have thus far not encountered significant problems because nearly all of their 200 paying clients are based in Russia. Though currently operating mainly in the Russian market, they are planning to branch out to the rest of Europe and the United States.