Although people might immediately think of Prague when hearing about startups from the Czech Republic, but this might be a mistake. Brno, a southern Czech city located in the region of Moravia, plays host to the StarCube accelerator, which accelerated Reservio, a startup providing an appointment-booking service.
Under the freemium model, business customers can book 40 appointments per month or serve up to 100 clients for free. Then, the fee-based levels start at $10/month and double in price until you reach the $40/month “pro” service. Those who decide to pay have access to statistics, the ability to export client-lists, calendar-synchronization, premium support, and other features.
CEO Boris Bosiak says that he and co-founder Frantisek Mazuch were working as web-designers for SMEs a few years ago, but they received complaints from customers because there was not simple scheduling software and was geared towards English-speakers. Once they analyzed the market, competitors, and created a simple mockup for potential clients, they decided to develop their own scheduling service. They completed the StarCube program in late 2012 and then officially launched in February 2013.
Webnode, a free website-building service founded in Brno in 2008, is Reservio’s sole investor, having backed them with an undisclosed amount in late 2013. Webnode has become a major success story from the region with 15 million users and this represents a move to support one of their fellow Brno-based startups. As Webnode is one of the most popular site-building services in Europe and South America, they represent an important partner for Reservio when they move to expand internationally.
Reservio has attracted 15K users, but Bosiak tells me that 5K of those users have joined just since this March. Going forward, they are looking to move from a simple scheduling service towards a more-complete assistant that simplifies communications between clients, increases client loyalty, and offers data for making better business decisions.
We have covered a number of startups who have entered this market, including Morocco-based DabaDoc, UK-based Zesty, Lithuanian Manodaktaras, and others, but they are focused on medicine. Bosiak says that they consider services like Appointment Plus, Mindbody Online, BookFresh within the US market and SuperSaaS from Europe to be their primary rivals.