StreamRoot slash bandwidth costs by letting end-users automatically share videos

streamroot-logoFor the team behind P2P video-streaming service StreamRoot, the closure of file-hosting service MegaVideo a couple of years ago was a huge inspiration. While the shuttering of the popular site, a haven for online pirates, was disappointing to many, these Paris-based college students saw a void that could be filled.

Combined with a newfound interest in WebRTC, they decided to build a P2P platform that would allow users to stream video right in their browsers. They spent the next year developing a peer-assisted HTML5 video player supporting adaptive-bitrate videos and decided to take their student project and commercialize it.

Essentially, the goal for StreamRoot is to reduce bandwidth costs by allowing video-streamers to direct content to end-users. Once the content reaches end-users, it can then be moved to other devices. One of the main benefits that the company highlights is the fact that end-users do not need to install a plugin or download anything to stream the video.

Pricing depends on the customer, as providers tend to have different needs. StreamRoot co-founder Nikolay Rodionov says that they typically take 50% of the savings that their platform generates for the client.

Within this young market, competition comes from SwarmCDN (PeerCDN had been a notable rival before being acquired by Yahoo!). SwarmCDN also come onto the scene in February 2013, so no company has yet established itself as the dominant player in this market.

For now, they do not reveal their investors or how much financial backing they have, but earlier this year, they completed the 5th session at Paris-based accelerator Le Camping. They do not reveal the number of users that they currently claim, but Rodionov tells me that it is because they are working with video-streaming platforms and not end-users.

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