FruitFlan color-codes data to help publishers decide what works better on the front page

fruitflan_logoFor editors of most online publications, one of the most important aspects of the job is to figure out how you are going to drive clicks to the site so that your advertisers get clicks and you get paid. Hungarian-founded FruitFlan attempts to aid publishers by offering a platform that allows them to track the success their front-page stories and tell which social-networks are driving traffic to the publication. Back in 2012, they obtained 240K Euro in funding from Hungary-based Day One Capital to get them started and fuel their initial international push.

When you are blasting data up on a large screen or quickly analyze data, it does not particularly help if it is solely in numeric form. FruitFlan wants to change things up by offering a platform that lists stories by popularity and age, but does so by using color and size to make it easier to quickly glance at the data and see what’s hot at the moment.

The service only left beta in early 2013, but they already work with brands like Axel Springer, Sanoma, and Ringier as clients. CTO Balazs Serenyi, who co-founded the business with Andras Kangyal, tells us that they count 500 users and 100 businesses as clients at this point. He says that pricing plans depend on the monthly-page impressions and number of sites that a client boasts, but the minimum rate is 3000 Euro per year. Serenyi tells that they are looking to become a more general visual-analytics firm going forward.

Within the data-visualization market, some of the main competitors are Chartbeat and Visual Revenue. Chartbeat, which was founded in New York in 2009, is pretty well-funded with $17.6 million in backing. Visual Revenue, which was founded in New York in 2010, has raised $2.2 million to date.

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