Remotes have existed for decades, but only in recent years has the concept of controlling your TV been dramatically improved upon with the proliferation of smartphones. Some companies, like Apple and Google, have successfully turned mobile devices into remotes, but both require the purchase of separate hardware to make it work (Apple requires Apple TV and iOS-supported devices and Google sells the Chromecast).
Since it launched in 2012, Flipps has become one of the most successful Bulgarian startups, attracting a whopping 10 million downloads by offering an app that requires nothing more than a smartphone to stream content on your smart TV.
The Flipps app is available for free for Android and iOS, but you can also download the premium version for $5 to avoid banner ads, have access to priority support, and stream unlimited amounts of HD content. Flipps reports that they have built up a network of over 100 channels for music, movies, TV, and the news, so If your phone and TV have a Wifi connection, the service allows users to find, share, and control content with their smartphones. And it is a very versatile service, as well. The company claims that it will work with more than 5,000 television models, so it should work on any smart TV that you might have purchased recently.
Flipps, which started out under the name ‘iMediaShare’, made headlines back in April when they raised a Series A from Earlybird Venture Capital, Teres Capital, Turkish Aslanoba Capital and previous investors LAUNCHub, which is a Bulgarian seed fund and accelerator, and Tim Draper. This investment by Earlybird Venture Capital represents one of the initial investments by Earlybird Venture Capital from the fund that they created to back startups from central and eastern Europe and Turkey. They previously raised a seed round of $458K from LAUNCHub back in 2012. The company has since moved its headquarters to the United States, but it retains an engineering office in Bulgaria.