Socialbakers, a leading social media analytics and optimization company, announced that it acquires Chicago-based EdgeRank Checker, a provider of social analytics for Facebook’s News Feed. The acquisition, which follows the $26 million Series C funding received from Index Ventures, is expected to bolster Czech-based company’s global position by adding ERC’s expertise and strong client base that includes over 700 ‘Fortune 500′ firms and major entertainment companies.
Edge Rank Checker will continue to be offered as a separate product to almost a million monthly visitors to Socialbakers’ website, and will be provided as a module in future releases of Socialbakers Analytics. The ERC personnel will also be joining Socialbakers’ team in the US.
EdgeRank Checker provides tools for marketers to collect and analyze Facebook stats and optimize News Feed engagement by measuring content performance over time, industry, and location. The features that will be integrated with that of Socialbakers’ include EdgeRank Over Time, News Feed Recommendations, Industry Reports, Best/Worst Comparison, Post Grades, and an Agency Dashboard.
Jan Rezab, the co-founder and CEO of Socialbakers, says that optimizing News Feed promotions holds the key to the future of social advertising and the EdgeRank Checker acquisition will help them to provide advertisers better understanding of the effectiveness of their social advertising. He added, “Socialbakers is focused on two missions right now, cementing our U.S. footprint and providing brands with entirely new levels of social media insight. Acquiring EdgeRank Checker allows us to do this in one stroke.”
Socialbakers’ will now be able to provide access to full Facebook analytics and social analytics across all platforms. EdgeRank Checker will also provide a domestic development team to complement Socialbakers’ international development offices in Europe.
Founded in 2009, Socialbakers has grown very rapidly into a global leader in social media analytics. As of the end of 2013, it employed 230 employees serving more than 2700 clients in over 100 countries. It says it tracks, analyses and benchmarks over 8 million social profiles across all the major social platforms including Twitter, Facebook, YouTube, LinkedIn, Instagram, Google+, and VK in Russia.