Facebook buys Finnish mobile data planning firm Pryte

pryte-logoFacebook has announced that it acquires fresh Finnish startup Pryte who develops a kind of ‘pay-as-you-go’ system for data which may make it easier for mobile users in less developed parts of the world to use apps. The deal whose financial terms have not been disclosed is expected to close in late-June.

Founded in 2003 in Finland by a team of telecom and internet veterans with nobel ideas in mind, Pryte works on a system which let users enjoy basic apps everyday without depending so much on their mobile data plans. Pryte’s technology allows single-click buying of mobile data on a need or per app basis.

The company says with their cloud-based solution, mobile operators can quickly launch engaging app-based data plans without investments to infrastructure. Not publicly launched yet, Pryte’s tech will let consumers without a data package to use certain apps like Facebook and Foursquare by buying short-term passes.

Helsinki-based company has less than 30 employees most of which are expected to join FB’s ranks. The acquisition is in line with Facebook’s top strategic priority to connect “next 5 billion people” to the internet. Remembering that the majority of this 5 billion live in under-developed and poor regions of the world, Pryte’s technology will certainly help Facebook’s ‘internet.org’ initiative a lot in bringing internet connection to those regions.

Pryte said in an announcement, “We are delighted to announce that our team will be joining Facebook. Since we launched Pryte we have worked to reimagine the way mobile data works in an app-driven world, by enabling partnerships between app and content providers, and mobile operators. Now, we’re joining Facebook, whose mission to connect the world by partnering with operators to bring people online in a profitable way aligns closely with our team’s goals. We are excited to get started, and make an even greater impact by advancing the work we are doing in collaboration with Facebook’s great team working to further Internet.org’s goal of making affordable internet access available to everyone in the world.”

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