Few newcomers in last February’s Mobile World Congress have managed to sustain the popularity afterwards. Launched in the UK only two weeks after, the dual-screened, e-ink smartphone YotaPhone was one of the winners of the show, becoming the favorite of many gadget loving visitors.
Capitalizing on this popularity, and as a part of aggressive growth strategies, YotaDevices has now opened up to the Middle Eastern markets via local retailer Jumbo Electronics under an exclusive agreement to sell YotaPhone with Arabic language options.
Starting this week, the consumers in Gulf Coast countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) will be able to buy the phone in stores or shops in Jumbo supply chain. YotaPhone with Arabic interfaces will cost AED 2,199 (or $600) throughout the GCC region.
The device will be provided in the United Arab Emirates also via Etisalat under different contracts schemes. Jumbo will be supplying the phones to the UAE-based telecommunications service provider who operates in 15 countries across Asia, the Middle East and Africa.
In addition to GCC countries, YotaPhone is also selling in Austria, Denmark, Germany, France, Italy, Poland, Spain, Russia and the UK, The company says the total number of YotaPhone markets will reach 20 by the end of this year.
Yota Devices CEO Vladislav Martynov commented on the occasion saying that they are confident that YotaPhone will meet the expectations of consumers in GCC markets. For a general description of the device by Martynov, please proceed to the video interview recorded during latest Mobile World Congress (please skip the intro in Turkish).