Ukrainian developer Coppertino set out to design a simple, versatile music player. In no time they have come up with VOX, an already popular iTunes alternative in the market. Officially released in early August of last year, the VOX player reached the #1 spot in the most-downloaded section App Store within 2 hours of launch and remained there for the next 3 weeks.
The minimalist player, which is designed to support music files, has gone on to hit 500K downloads and has become strong competition for Apple’s own player today, at least for a population living in eastern parts of the European continent.
In addition to the basic music player, VOX offers integration with Last.fm, access to more than 3,000 radio stations, and the integration with Bluetooth, Airplay, etc. Users can also control the player from their computers, as downloading addons offers playback controls through the keyboard, ear-pods, or an Apple remote.
The basic music player is free to use (and always will be, according to the company), but users wishing to listen to the radio stations must make an in-app purchase.
Coppertino, which was founded in 2011 by the team of Ivan Ablamskiy and Petro Bondarevskyi, made headlines several weeks ago when they announced a $400K round with AVentures, TA Ventures, and Ciklum founder Torben Majgaard. This follows the $400K round that they previously raised with AVentures last September.
According to a representative from the company, the latest investment will be put to use in developing the iOS version of VOX and in marketing and PR efforts.
I am told that VOX is the sole current project under development by Coppertino, so the music player commands all of the team’s attention. In terms of competition, the company believes that their main rivals include the main iTunes player and fellow Mac-based service Ecoute.