Cleaners’ marketplace Hassle.com gets $6M from Accel Partners

hassle-productHassle.com, a London-based online marketplace for cleaning services has raised $6 million from Accel Partners in series A funding round. Mainly operational in London and Manchester, the company now aims to expand across major cities across the isles and, maybe, Europe.

Hassle.com (once Teddle) is one of the graduates of the UK accelerator program Springboard (now TechStars London) and won Start-Up of the Year at Tech City Awards in 2013. It’s mainly a sleek and easy-to-use platform that match individual cleaners with the ones who seek one for their specific house cleaning needs.

Hassle.com was founded by Alex Depledge, Jules Coleman and Tom Nimmo, once colleagues in Accenture, in January 2013 and has grown rapidly to establish itself as the leading online booking platform for individual cleaners.

Using the simple interface, one can schedule a type of cleaning that may be anything between a deep spring cleaning and garbage removal. The site applies a flat rate of £10 per hour, and the bill is payable via credit or debit cards. Once you enter your location and need, the system matches you in around a minute with an experienced and pre-vetted cleaner who is living close to your place.

Home cleaning market has always been voluminous, mainly catered by unorganized population of cleaners seeking jobs via classifieds and recommendation. Though Alex Depledge despises and labels the old school process as “black market’, it is still the biggest supplier making 80-90% of entire cleaning market. It’s a big potential though, for an online and regulated marketplace like Hassle.com, as Depledge correctly sees it.

Apart from funding the efforts to expand across the U.K. and Europe, new funds will also be partially used in improving the platform by adding more personalized services, Depledge said.

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