Like many startups, Lithuanian Dragdis was born out of frustrations that one of the company’s founders experienced in their everyday work. In this instance, the company’s CEO and founder, Domas Sabockis, encountered a great deal of frustration while working at an advertising agency because he found the process of saving and organizing files to be needlessly time-consuming and irritating.
It has typically held that if you want to collect content such as images, videos, text, etc. from the web, you have to go through the process of saving each item and then organizing them on the computer. Eventually, Sabockis decided to find a solution to the problem and, with that, Dragdis was born.
Founded in 2012 by the team of, Karolis Malcevicius, and Eugenijus Jusas, Dragdis was accelerated at Vilnius-based StartupHighway and entered a closed beta. In February, the service officially launched and now boasts 36K users. Thus, we decided to take a look at the service and where the business is headed.
To see why people have taken to the service, I decided to download the extension and give it a try. To begin using the service, go to the company’s main page, create an account, download the Chrome/Safari/Mozilla extension, and go. They offer a tutorial to walk you through the service after you have downloaded the extension, but basically the premise is that users can click and hold on anything (URLs, text, images, videos) and a sidebar will appear at the right of the screen.
The user can then drag and drop the content into folders that you have created. Having placed an item in a folder, the user can then tag it and share it via a URL or through Facebook, Twitter, Tumblr, Google+, or Pinterest. Users can click on content on the web and then drag to directly post it to Facebook or tweet it out it that’s what they want to do with it.
I was told that, in terms of competition, the service might be considered a rival to Evernote, Pinterest, or Pocket, but the team behind Dragdis intends to introduce compatibility with these services. Thus, by incorporating different services into the Dragdis product, users will have access to a central hub of sorts for managing their files and content.
There is not an obvious way to monetize a simple drag-and-drop service, but the company says that they intend to raise revenue by introducing targeted-ads based on the user’s actions. It’s difficult to say how users would respond to the ads, but there are ad-blocking extensions available and the service itself will seemingly remain free.
For now, Dragdis is funded by 14K Euro that it received as part of its participation in the StartupHighway acceleration program and 200K Euro that it obtained from JEREMIE-supported Practica Capital in September 2003.