Swedish-British mobile gaming giant King has announced an exclusive deal with Tencent Holdings Limited, the leader in Chinese internet sector, to introduce Chinese version of its all-time hit product Candy Crush Saga. The game will be available this summer to Tencent’s almost 1 billion Mobile QQ and Weixin (or WeChat) Game Centers users combined.
The deal followed successful launches of Candy Crush in South Korea and Japan in 2013, and a recent IPO at NYSE. Riccardo Zacconi, the CEO of King, said in a statement that Tencent has the largest mobile social network in China and is a great partner to work with.
It’s definitely a very big win-win deal between two giants. While King will be substantially expanding its user base, the Chinese leader will most probably be profiting on an increase in average data usage of its members.
King offers a total of 180 games globally, with Candy Crush being the main money maker. Company’s games have been played by an average of 145 million active users around the globe. The company declared $1.88 billion revenue for the last year, the three-quarters of which was generated by its all-time-hit Candy Crush Saga.
Although no details have been given about the revenue generating scheme of the partnership, the New York Stock Exchange seems having reacted positively to the announcement. King stocks closed the day with 3.44% increase at around $18.02.