Casengo, a customer communication aggregator for small and medium businesses has raised $2 million from a consortium of European investors led by venture capital firm henQ. Amsterdam-based startup says they will use the funds to grow further globally. The company has signed up more than 2,300 businesses since its launch in late 2012.
Casengo provides its clients with a virtual hub where all correspondence coming from the customers via e-mails, social networks and chat platforms are listed, and can be replied instantly. And it’s multilingual.
It’s designed to be user-friendly and responsive application, tailored specifically for small businesses who often suffer from high costs of customer communication setups. Therefore Casengo aims to offer an economic and simple tool where even the tiniest CRM team of a SME can respond to emails and social media inquiries very quickly, and even turn them into chat conversations with or without a chat button on their website. Casengo sends all messages, wherever they come from, straight to one single team inbox.
The new funding will be mostly spent in signing up new customers to the company. However, the customer service market is growing very fast and convincing existing customer to stay with the company is crucial.
“We see that retaining existing customers is getting at least as important as gaining new ones” says Herman Hintzen, henQ’s managing partner. “Customer service is a huge growth market. Using Casengo, even small businesses can now continuously improve the responses they give to their customers. Casengo’s experienced team made the application from scratch as an international, multilingual platform. That makes it stand out from its – mainly American – competitors.”