The platform which is preparing to end its soft-launch period within months, already has an enviable list of previous investors. These include Jim Moloshok, former president of Warner Bros Digital, Larry Braitman, lead Flixster investor, and Steve Wadsworth, former president at Disney Interactive Group.
Founded in late 2012 by Şahin Boydaş of Turkey and Dana Loberg in San Francisco, US, MovieLala aims to be a unique social platform for movie fans. It is also designed as an effective marketing tool for film producers who wish to reach their target audience more directly and create an additional buzz for their upcoming releases.
The idea is mainly based on film lovers’curiosity for pre-release information about films as well as their favorite stars and directors. It allows them to build up a circle of friends around common tastes, socialize virtually and share their excitement.
Taner Akçok, COO of MovieLaLa, told Webrazzi that their income will be generated primarily via the sale of the analytics tool they provide to the studios. It will be complemented by other user and brand-based revenue channels, with friend endorsements, celebrity endorsements and trailers as the basic tools.
Co-founder Sahin Boydas believes that the platform will become the studios’ most valuable marketing tool thanks to the audience data it will be able to collect. Subsequently, other viewer-oriented digital channels like Netflix, MovieClips, and IMDB may well take MovieLaLa on, either as a rival or potential partner. They are likely hoping for the latter!
MovieLaLa is expected to be fully operational by April and grow to a userbase of 1 million by the end of the year, Akçok said. He added that MovieLaLa’s team of 7 people is now very close to finalizing the coding process for all platforms.
Hollywood studios spend more than $2 billion every year to spread their marketing content across digital and conventional platforms. MovieLaLa will provide another dynamic marketing options, serving the needs of fans and studios alike.