Socialbakers, a globally well-known social media analytics and optimization company, has closed a $26 million Series C financing round led by Index Ventures. Existing investor Earlybird also participated in the round. This is one of the largest funding rounds for a social analytics company outside North America.
Third round came after a very successful year for Socialbakers, when the company added at least 1000 new corporate clients including Samsung, Disney, Universal and Discovery, and increased its revenues three-fold, according to the company announcement.
Founded in 2009, Prague-based company has quickly grew to be a leader in social analytics for marketing, and now operates globally via its current offices in Prague, London, San Francisco,Paris, Munich, Sao Paolo, Mexico City, Dubai and Istanbul. Providing stats and tools to measure and optimize social media marketing, Socialbakers serves a high-calibre set of client base that includes half of all Fortune 500 companies.
Company says they will use fresh funds in new product development and international expansion, as well as strengthening client support, sales and marketing in the USA and other markets around the world. The team which grew from 150 to 300 people last year, will be further enlarged to 400 with the addition of new professionals, company said.
“Social is defining the future of marketing”, said Jan Rezab, CEO of Socialbakers, “but marketers don’t have the insights they need into social behavior to make the right decisions. Socialbakers is uniquely positioned to deliver the much needed insights into content, engagement and advertising that enables marketers to succeed in social marketing. This funding will further establish our authority in social analytics, publishing and advertising to brands and agencies based in the USA, and globally.”
Jan Hammer, a Partner at Index Ventures said, ”Socialbakers has successfully met the demands of an accelerating roster of clients in need of intelligent solutions to better measure, manage and produce social marketing campaigns.”