Pinterest to kick off its European expansion in Berlin

berlin-pinterest-webrazziPicture-sharing social network Pinterest looks pretty undeterred by a blow from an EU court two weeks ago forcing it to quit ‘Pinterest’ trademark should it want to operate in EU zone. The Silicon Valley company has just posted a job ad in its corporate pages in search of a country manager ‘who must be based in Berlin’, VentureVillage discovered.

The future manager is expected to ‘develop and execute a growth plan for the German market’ the ad reads. He/she will also build a small and ‘amazing’ team which will include a community manager who is sought through another ad.

The ongoing process also shows that Germany will be the launchpad for Pinterest’s growth campaign in EU zone. However, it may have to start the efforts under another trademark as its appeal against the EU court’s decision make take quite a while to finalize. Even if it doesn’t, it is still not very likely that the US company will win the case and keep its US brand in Europe.

The European Commission’s Office for Harmonization and the Internal Market, Trademarks and Design Division ruled in early January that the rights to ‘Pinterest’ trademark belong to London-based Premium Interest who registered it long before US Pinterest applied for it. The court adopts the ‘first come, first served’ rule and often tends to discard size and success in trademark issues.

Upcoming months will show if the trademark issue will shadow Pinterest’s ambitions for Europe where active user rate lags far behind US, with 8% against 34% respectively, according to the figures of GlobalWebIndex shared by Venture Village.

Image: Shutterstock

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