Competition in low-cost airline booking in Europe heats up as Skypicker of Czech Republic gets $500K+ funding from Touzimsky Airlines in exchange of 20% stake to boost its growth across the continent.
The funds will be used mostly in the simultaneous acquisition of meta search engine WhichAirline.com as well as in expanding the team and improving user experience in both online and mobile platforms, Oliver Dlouhy, the founder and CEO of the startup told Webrazzi.
Skypicker.com is a European booking agent with a considerably large database of low cost flights and will exploit WhichAirlines.com to get a new traffic source from a highly targeted audience. The amount to be paid for the meta engine has not been disclosed yet.
As the wanderlust spreads among the youth of the world faster than ever partly thanks to now easier online communication between cultures and markets, big airline companies often fail to catch up with the transformation of customer profile and demand. And this particular profile often resort to online search for the cheapest ways to go from local A to the cross-border B and do not care much about costly corporate loyalty programs of the big brothers.
Oliver Dloughy seems being aware of the opportunity and predicts the growth in transaction volume via the website at a 500% for 2014. Skypicker is a relatively new start-up founded in mid-2012 with turnovers exceeding $500,000 in 2013. It presents flights on an extremely user-friendly interface on Google Map. Their major rivals on the European arena include ebookers.com, lastminute.com and opodo.com but also meta search engines such as Skyscanner and Kayak.