BKM data reveal that the volume of transaction in ecommerce for 2012 Q2 has been 7.3 billion lira. Nearly 36 million transactions took place in that period, while achieving 40.5 percent growth compared to the same period in 2011. A growth of 450 million lira took place compared to Q1 in 2012.
In the Q1 of 2012, ecommerce industry created a volume of 6.9 billion TL, with 37 million 434 thousand transactions.
Let’s have loot at last year’s figures for Q2 for comparison. Ecommerce industry created a volume of 5 billion 522 million TL in Q2 of 2011, while the number of transactions was nearly 30 million then.
Let’s have a look at the amount per transaction. In the second quarter, the amount per transactions online is 194 TL, while it was 183 TL for the same period last year, and 184 TL in the first quarter of 2012. This shows an increase of 10 TL compared to the same period last year.
When comparing the figures on a monthly basis, the decrease that is expected to happen in the summer starts in June. While there are nearly 13 million 370 thousand transactions in May, 2012, the total volume is 2 billion 600 million lira, however there are only 11 million 874 thousand transactions with 2 billion 474 lira volume in June. This shows a decrease of 125 million lira for 1.5 million transactions.
Although ecommercers complain about a decreasing trend in general in summer, BKM reveals that the growth continues in summer for the last 3 years, while there is a decrease in the last quarter of the year.
On the other hand, everything goes right for the one hundred percent growth to be realized for Turkish ecommerce in 2012, as it can be clearly observed by comparing the figures of last year with those of this year.
Original Post: Türkiye E-ticareti geçen yıl 2. çeyreğe göre yüzde 40 büyüdü