The fast growth of Turkish e-commerce was among the most popular topics last year. The report of the first 6 months of 2011 expected that transaction volume of e-commerce would reach 20 billion TRY. However the industry passed this number way behind by the end of the year.
Interbank Card Center (BKM) data for 2011 reveals that the number of people who prefer e-commerce is increasing each day. The report shows that by the end of 2011, 135 million transactions, worth 22 billion TRY, with local credits cards, have been placed on local and foreign websites. When the turnovers of e-commerce for 2010 and 2011 are compared, there is an increase of 57 percent on e-commerce.
There is also an interesting details on the report; the increase of expenditure turnover is more than the number of transactions. While 147 TRY was spent per transaction in 2010, this number reached 164 TRY in 2011. This data makes us think that users tend to choose more expensive products for e-commerce expenditures now.
BKM data results show that, in 2011, the largest number of e-commerce transactions include expenditures for telecommunications, airlines and electronics items. Also remember that these data include POS figures.
You can have a look at the number of e-commerce transactions and turnover figures of 2009 – 2011 below.
In the same period, the number of transactions made with debit cards reached 1 billion 69 million, with a volume of 255 billion TRY. Compared to the same period last year, the number of transactions made with debit cards increased by 15 percent.
The report reveals that the number of credit cards in Turkey is 51 million 360 thousand 809, debit cards is 81 million 879 thousand 92, automated teller machines (ATMs) is 32 thousand 462, point of sales terminals (POS) is 1 million 976 thousand 843.