Mixx Awards 2011 Winners Announced

Mixx Awards 2011, recognizing the most successful in digital marketing communication industry and the plus value they add to the industry and their brands presented the awards  at a ceremony held in Rahmi Koç Museum last night.

Best Campaign of 2011 Award went to Frito Lay – Tribal DDB İstanbul/Medina Turgul DDB for its Doritos Akademi campaign. What distinguishes Mixx Awards from others is that agencies and ad publishers take part in the contest together. Also, Mixx (Marketing Intelligence and Excellence) Awards evaluates digital advertising campaigns along with their performances, and this is another fact which makes it exceptional.

Mixx Awards evaluated all communication layers from strategy to creative working and implementation, media planning to integration, effectiveness to ROI. This year’s winners were entitled to take part in Mixx Europe.

Mixx Awards was held for the second time with IAB US license this year and hosted by IAB Turkey. 338 guests attended the award ceremony, which was hosted by M. Serdar Kuzuloğlu. IAB Turkey CEO Ahmet Pura highlighted the importance of “digital marketing communication” trending in Turkey. Pura said IAB represents the fastest improving market in the world, and the industry needs to combine young view with experience in order to grow in a healthy way. Pura added investments for advertising are expected to reach 5 billion dollars in 2015, with digital marketing communication reaching a 750 million dollar volume.

Randal Rothenberg, US Head of IAB, joined the ceremony with a video of his. IAB Head of Europe Alain Heureux was in the ceremony, as he did last year. There has been many developments on digital marketing, digital communication and digital marketing in Turkey, and this kind of award ceremonies show how fast the industry has started to grow. Below is the list of winners of Gold, Silver ve Bronze awards in 23 categories:

 

Mixx Awards Turkey 2011 – Brand Destination Sites

Gold Mixx
Efes Pilsen- C-Section

Silver Mixx
Frito Lay – Tribal DDB İstanbul / Medina Turgul DDB

Bronze Mixx
Unilever – Mobilera

Mixx Awards Turkey 2011 – Rich Media Display Ads

Gold Mixx
İş Bankası – Medina Turgul DDB / Carat

Silver Mixx
Frito Lay – Tribal DDB İstanbul / Medina Turgul DDB

Bronze Mixx
Turkcell – Pure Agency

Mixx Awards Turkey 2011 – Mobile Applications

Gold Mixx
Domino’s Pizza – Magiclick

Silver Mixx
Nokia – Carat

Mixx Awards Turkey 2011 – Games

Gold Mixx
Akbank A.Ş. – 41? 29!

Silver Mixx
Yapı Kredi – Magiclick

Bronze Mixx
Ülker –  41? 29!

Mixx Awards Turkey 2011 – Interactive Videos, Online Commercial Films

Gold Mixx
Ford Otosan – OgilvyOne

Silver Mixx
Frito Lay – Wanda Digital

Bronze Mixx
Vodafone –  C-Section

Bronze Mixx

Allianz – Pure Agency

Mixx Awards Turkey 2011 – Content with Brand

Gold Mixx
Ford Otosan – OgilvyOne

Silver Mixx
Unilever – Project House

Bronze Mixx
Ford Otosan – OgilvyOne

Mixx Awards Turkey 2011 – Viral

Gold Mixx
Frito Lay – Wanda Digital

Silver Mixx
Frito Lay – Tribal DDB İstanbul / Medina Turgul DDB

Bronze Mixx
Renault Mais – 41? 29!

Mixx Awards Turkey 2011 – Digital Outside Home

Gold Mixx
Frito Lay – Tribal DDB İstanbul / Mobi Wan

Silver Mixx
Nestle – Wanda Digital

Bronze Mixx
Sütaş – Outeractive Media

Mixx Awards Turkey 2011 – Tablet Applications

Gold Mixx
Akbank – Mobilera

Silver Mixx
İş Bankası – Medina Turgul DDB / Manadigital

Bronze Mixx
Vodafone – OMD

Mixx Awards Turkey 2011 – Location Based Advertising
Gold Mixx
Greenpeace Akdeniz – V for Viral

Silver Mixx
Turkcell – Mindshare

Mixx Awards Turkey 2011 – Social Media Applications

Gold Mixx
Unilever – Mobilera

Silver Mixx
Avon Turkey – Digital Youth

Bronze Mixx
Frito Lay – Wanda Digital

Mixx Awards Turkey 2011 – Experimental and Innovative

Gold Mixx
Nestle – Wanda Digital

Silver Mixx
Philips TV – Carat

Bronze Mixx
Efes Pilsen – C-Section

Bronze Mixx
Sütaş – Outeractive Media

Mixx Awards Turkey 2011 – Brand Awareness and Positioning

Gold Mixx
İstanbul Bilgi Üniversitesi – Project House

Silver Mixx
Turkcell – Mindshare

Bronze Mixx
Turkcell – Pure Agency

Mixx Awards Turkey 2011 – Direct Marketing

Gold Mixx
Sprite – C-Section / Ogilvy & Mather

Silver Mixx
Greenpeace Akdeniz – V for Viral

Bronze Mixx
Unilever – 41? 29!

Mixx Awards Turkey 2011 – Product Launch

Gold Mixx
Kraft Foods – Project House

Silver Mixx
Frito Lay – OMD

Bronze Mixx
Mey İçki –  41? 29!

Mixx Awards Turkey 2011 – Cross Media Integration

Gold Mixx
Frito Lay – Tribal DDB İstanbul / Medina Turgul DDB

Silver Mixx
Turkcell – Mindshare

Bronze Mixx
Turkcell – Manajans / Thompson

Mixx Awards Turkey 2011 – Digital Integration

Gold Mixx
Coca Cola – C-Section

Silver Mixx
Danone – Magiclick

Bronze Mixx
Frito Lay – Wanda Digital

Mixx Awards Turkey 2011 – Mobile Media Campaigns

Gold Mixx
Frito Lay – Mobi Wan

Silver Mixx
İstanbul Shopping Fest – Boom Digital Nation

Mixx Awards Turkey 2011 – Social Marketing

Gold Mixx
Efes Pilsen – C-Section

Silver Mixx
Ford Otosan – OgilvyOne

Bronze Mixx
Nestle – Project House

Bronze Mixx
Finansbank – Magiclick

Mixx Awards Turkey 2011 – B2B

Gold Mixx
Turkey İş Bankası – Magiclick

Mixx Awards Turkey 2011 – Non-profit/ Public Services

Gold Mixx
Greenpeace Akdeniz – V for Viral

Silver Mixx
Amnesty International – Grey

Bronze Mixx
TOFD – 8bitiz

Mixx Awards Turkey 2011 – Search Engine

Gold Mixx
Tatil Sepeti – ROILAB

Silver Mixx
Pizza Restaurantları A.Ş. – Ping

Bronze Mixx
Tchibo Turkey – iProspect

Mixx Awards Turkey 2011 – Campaign of the Year

Frito Lay – Tribal DDB İstanbul / Medina Turgul DDB

Original Post:  Mixx Awards 2011 ödülleri sahiplerini buldu

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